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ALK Disease awareness campaign
Project type
Meta campaign
Date
December 2024
Location
DE, NL, DK, NO, SK, CH
Campaign Objective:
- Focus on parents' concerns
- Raise awareness of children’s respiratory allergies and their symptoms
Target Audience:
- Parents, particularly mothers, aged 30-50, of children aged 5-12
KPI/Intent:
7 ads (videos/animations/still images)
User engagement with local brands' landing pages (low and high intent)
Hypothesis Test:
Ad Group #1: Emotional & Symptomatic
- Focus on a child’s perspective
- Show how allergies impact children emotionally and physically
- Share relatable stories, using speech marks to reflect the child’s voice for stronger audience connection
Ad Group #2: Educational & Practical
- Highlights the progression of allergies in children
- Shows typical allergy symptoms through imagery
- Emphasises the importance of early action to reduce disease progression
