ALK Meta lead gen campaign

I created a social media campaign for ALK to help parents understand and act on their suspicions that their children may be experiencing respiratory allergy symptoms. The heart of the campaign is an email series that breaks down complex allergy information into clear, actionable steps.

The campaign used three ad formats: emotional parent-child images, step-by-step carousel ads, and short videos showing parents taking action. Each format was designed to connect with worried parents and guide them to helpful resources