ALK pop-up and email series

Working with a designer and a marketing automation manager, I created a 4-part email series to help parents take that crucial step of getting their children checked for respiratory allergies. The goal was simple: give worried parents the information, encouragement and resources to make a doctor's appointment.

We reached parents right when they needed us most - while they were reading about children's allergies on the local consumer brand's site. A well-timed popup invited them to join the email series.

The ALK allergies in children lead gen Meta ads also connect with more parents searching for answers about their child's allergy symptoms.