Premium Credit

Working with the team at Pancentric Digital, I wrote copy for Premium Credit's School Fee Plan, a service that helps parents finance private education.

Pancentric had already gathered valuable insights through parent interviews and user testing, giving me a solid foundation.

I created straightforward messages for a printed leaflet distributed to private school parents, directing them to a purpose-built landing page about the school fee financing service.

This project allowed me to translate Pancentric's detailed research and analysis into clear messages that parents can understand. I focused on what matters to them when paying for their children's education, keeping the language simple and direct.

The result was a set of materials that spoke to parents' actual concerns instead of getting lost in industry jargon.