klarify grass pollen CRM

Working closely with klarify's Senior Marketing Automation Specialist and a senior designer, I wrote the copy for three tailored CRM email series focused on tree, grass, and weed pollen allergies. Each series provided timely, relevant support throughout the pollen seasons, offering insights, advice, and practical tips to help manage symptoms effectively.

From seasonal reminders to actionable guidance, each email was personalised and optimised to keep users engaged and supported in managing their allergies.