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ALK Meta campaign
Date
Summer 2024
Project type
Meta campaign
The why
This campaign is dedicated to men who might not be giving their allergy symptoms the attention they deserve.
Targeting adult men, this Meta campaign delivers ads with strong, direct messaging and a touch of humour. Quirky, attention-grabbing stock images ensure the ads stand out.
Humorous ads may have an advantage, as Martin Eisend, a professor of marketing at the European University Viadrina in Frankfurt 2009 meta-analysis suggests. Reviewing studies from 1960 to 2004, he identified seven benefits of witty ads: they boost attention, improve attitudes toward the ad, reduce negative emotions, enhance positive emotions, increase purchase intent, and foster a better brand attitude.
