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klarify Home Allergy Test
Date
2023
I was involved in the launch of klarify's Home Allergy Test, working on all touch points from packaging and user instructions to web content and ads.
A standout project was the Meta Valentine's campaign. I led a creative team of one copywriter and one designer and we developed timely and distinctive messaging using the behavioural science EAST framework (Easy, Attractive, Social, Timely).
Launched in January to ensure users could purchase the test, send their blood sample, and receive results in time for Valentine's Day, the campaign featured a dating app theme with playful, cheeky profile text and diverse portrait photography.
Over the first year, our work helped exceed the 12-month sales target of 901 units by 2.3% in just 11 months.
